Often, it is difficult to quantify the benefits of controlling ethylene in cooler areas. Though you may not recoognize the detrimental impact of ethylene in your facilities, the effects may become evident by the time the product reaches its final destination. The advantages of an extended shelf life may result in both "real benefits" as well as "intangible benefits" associated with increased value of your brand when the end customer, whether a consumer, a food service manager or a produce manager gets fresh produce that has maintained its fresh flavor, texture, aroma and appearance. If an extra 25-100% increased shelf life would improve your bottom line, give us a call to see if FRESH+ would be a smart addition to your operations.